4-PillarsFit App
Launch Campaign (Hit Top 20 In The App Store)
Pre-Launch Strategy
Defining target audience segments (age, fitness goals, social media habits)
Influencer outreach and partnership planning (fitness influencers, trainers)
Pre-launch marketing plan (teasers, email waitlists, early access campaigns)
Launch Marketing
Social media launch campaigns (Instagram, Facebook, TikTok, YouTube)
Paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads)
Influencer collaborations and app demo videos
User-generated content campaigns (challenges, fitness transformations, progress sharing)
User Testimonial Videos
Created Virtual Library
Pre-Production
Plan exercise categories and create a shot list
Collaborate with trainers for proper form and modifications
Hire fitness professionals and organize schedules
Write scripts for exercise cues and instructions
Secure location, equipment, and set design
Production
Film exercises from multiple angles and levels (beginner to advanced)
Capture voiceover instructions or live trainer guidance
Ensure correct form and clear visuals for all exercises
Post-Production
Edit exercise videos, adding intros, overlays, and branded elements
Sync audio with movement, add captions and visual cues
Export in different formats optimized for mobile and app use
Organize the video library by categories and tags for easy access
Marketing Imagery
Plan the visual style and key elements to highlight
Organize location, props, and equipment
Capture high-quality images or designs with brand consistency
Edit for clarity, color, and branding elements
Format images for different platforms (social, web, print)
Distribute across marketing channels and track performance